MultiChoice Kenya has given the Kenya Broadcasting Corporation (KBC) equipment worth US$31 300 to assist with TV signal quality.
Receiving the equipment on behalf of the corporation, KBC Acting Managing Director Samuel Maina mentioned that the Media Asset Management System (MAMS), together with Newsroom Management System (NMS), will enhance the strives taken by the entity to enrich its audio and video. Additionally, the investment will ensure that the entity obtains High Definition signal across the country for its channels, KBC Channel 1, Y254 and Heritage TV.
Maina is confident that new systems will assist KBC to create new income streams by monetising archived content in digital formats such as VOD.
“Some of the programs currently on our channels have been taken from our archives, and more content will be added as people wait for that segment. We plan to make money from it. For example, if someone wants to view the late Mzee Jomo Kenyatta’s speeches, they can watch them using the m-pesa app. This is how we will generate income.”
He further indicated that when they acquire enough space, they will be able to digitise more archive content to enable people to watch anywhere.
Multichoice Kenya Managing Director Nancy Matimu indicated that Multichoice is dedicated to assisting KBC to produce authentic local content for consumers through its DSTV and GoTV services.
Matium added that the partnership’s goal is to ensure that KBC produces quality content that Kenyans are consuming.
“Once we launch the equipment and, later on, the studio, we will be able to attest to the quality difference,” mentioned Matimu.
She then indicated that MultiChoice will provide KBC with a team of international experts to assist with auditing signals.
