According to media reports, the fourth edition of the Kalasha International Film and TV Market and the second Cycle of Film Empowerment Programme’s front-runners have been announced at a Kenya Film Commission’s launch ceremony.
The objective is to showcase Kenya as a shooting location and market the country as a regional hub for film and TV productions, post-production work, and distribution across all platforms and genres that display Kenya’s uniqueness, a statement read.
Kalasha International Film and TV Market is a three-day fair showcasing companies from East Africa and the rest of the world. A series of events exist within the festival, including but not limited to conferences, workshops, and pitching sessions. The environment also provides high-level interaction for trading ideas. For three days, various experts worldwide will convene virtually and in-person to engage in exciting and exciting content creation discourse in Africa.
Persons in the media space can attend the market as either a delegate, or they can book a booth for US$350 for the three days of the market. It is said that the platform enables a broader competitive edge for persons in the media space. This year’s theme will revolve around “The Future of Content Creation in Africa”.