The Malawian film ‘Highbrow,’ which tells real-life stories surrounding the infamous financial scandal Cashgate, will debut on September 25 in Lilongwe and the following day in Blantyre, owing to NICO Group’s logistical support of US$12 304,89.
The premieres will be at the Bingu International Convention Centre in Lilongwe and the NICO Group’s ICON Theatre in Blantyre’s Chichiri Shopping Centre. Lorraine Phiri, Head of Marketing & Customer Experience at Ryalls Hotel in Blantyre, said the ICON Theatre had been extensively refurbished and what better way to commemorate the new facility than to allow producers Mestina Jelani Films to premiere the Highbrow film there.
“NICO, a wholly-owned Malawian company, is also commemorating its 50th anniversary of doing business in the country and believes that promoting local content is the most significant way to celebrate with Malawians. The Group is ecstatic to see the local film industry flourish, as the sector’s players continue to believe in the possibilities and seek to present Malawian stories despite all odds, “Phiri remarked.
Phiri also stated that NICO would support other premiers both within and outside of the country as part of the group’s activities to commemorate its 50th anniversary with its stakeholders. She went on to say that they are equally excited to host the Blantyre premiere at NICO’s ICON Theatre in Chichiri Shopping Centre, which was built to encourage local arts.
As a responsible corporate citizen, NICO Group supports a variety of public initiatives in education, health, and charities aimed at addressing some of the public’s social concerns. NICO also stepped up to the plate in response to the government’s request for help in the fight against COVID-19, providing millions in medical equipment, supplies and assisting numerous stakeholders in their pandemic-fighting efforts.