Ms Nwabisa Matyumza, Director of MultiChoice Talent Factory Africa Broadcast Media Africa, and a member of the “#Content For Africa” Industry Programme Advisory Board, recently sat down with Broadcast Media Africa to discuss a variety of issues on content development and monetisation in Africa.
During our conversation, Ms Nwabisa Matyumza highlighted the significance of creating our own content to drive the job markets across Africa, insisting that the Audio-Visual industry can be the engine for economic growth across Africa.
The following is an excerpt from BMA’s conversation with Nwabisa Matyumza:
BMA: Tell us about your general and specific interests in the development of Africa’s creative and audio-visual sector?
Nwabisa: Our film and audio-visual industry has the potential to create over 20million jobs across the continent (as per the latest UNESCO data). We can only achieve this through actively developing the industry. In addition to this, we have such a vast catalogue of stories that are yet to be told and talent to uncover – we have only touched the surface of what this industry is capable of.
BMA: What innovations and/or new development would you like to see happen within the content ecosystem in Africa in the short, medium and long (1, 3 & 5 years) time frame?
Nwabisa: We need faster adoption of new technologies that will reduce the cost of our productions, which will, in turn, reduce the barriers to entry for the market – especially when we refer to big-budget productions. Emerging technologies are making production work a lot easier and more streamlined – which has the potential to benefit both low-budget filmmakers and the industry at large. Some of the technologies/ innovations that I would love to see having more comprehensive adoption rates in Africa in the next 1-3 years are Voice Synthesis with AI and StageCraft.
BMA: What factors helped you decide to agree to join the #ContentForAfrica Advisory Board?
Nwabisa: The opportunity to promote collaboration within the sector is very important for the industry’s growth.
BMA: What would you hope for the Industry Programme to achieve?
Nwabisa: I hope that the programme will provide our filmmakers with practical and relevant advice, tools, and a forum to assist them in developing the sector and monetising content.