The goal is to “Preserve Africa’s Audiovisual Media Assets”. This is according to Broadcast Media Africa (BMA) in collaboration with Apricity Consulting. Over the past three years, various organisations, mainly in broadcasting, have mandated to work with archives professionals to ensure that collecting archival materials forms part of their organisational strategies.
With this in mind, BMA and its programme partner have made it their mission to work with broadcasters (public and private), audiovisual collections and libraries, and content publishing houses to determine the status of audiovisual materials across Africa. This strategy has been created to ascertain the possible steps that will help preserve the audiovisual heritage of the continent.
As part of the ongoing Industry Programme on #PreserveAfricaArchives, Broadcast Media Africa (BMA), collaborating with Apricity Consulting, is hosting a third, free-to-attend, industry forum on “Realising Commercial Value And Monetisation Of Archives Content – Strategies And Options”.
The Forum will occur on Thursday, 29 July 2021, at 10h00 GMT via the Zoom platform. It will seek to provide insight into the role of metadata as the life-blood to transforming archived material and examine the licencing framework that could work for broadcasters in Africa whilst adequately managing to preserve valuable historical materials to fulfil the commercial demands of the future.
The panel and presenters of the Forum will comprise senior position holders from various broadcasters (public and private), audiovisual collections and libraries content publishing houses industries industry organisations.
BMA invites all interested participants to save the date for attending this critical Forum.
