Pixel Ray Studios has partnered with the National Film Authority of Ghana to build the country’s first media complex that will be home to ten audio-visual studios over 200 acres of property.
The studios will be used for various activities, including film and television production, post-production suites, and a studio where guests can get hands-on experience with complicated entertainment technology companies across the globe can benefit from.
Pixel Ray Studios is a cinematic development and distribution entity that aims to reach the vast potential of underrepresented audiences in Africa.
The multimedia production company is committed to building the first-ever black-owned film production franchise in Africa, and its partnership with the NFA – a government agency in Ghana mandated under the Development and Classification of Film Act 935 to develop, regulate and streamline the film sector in Ghana – will enhance the film industry in the country.
As Ghana continues to position itself as the gateway to African Cinema, this partnership is timely and will contribute to the growth of both Ghana and the African film industry.
The partnership will also create job opportunities for local artists, and it is believed that over 11 000 new jobs will be created in the region.
Earlier this year, the NFA launched the ‘Shoot In Ghana Project’ to promote Ghana as an ideal location for film production, which the government will provide support.
Juliet Yaa Asantewa Asante, CEO of NFA, said that Ghana is the second-largest producer of films in the African continent, with great locations and a safe environment that is relatively inexpensive to shoot in compared to other countries.
According to Asantewa Asante, Ghana is positioning itself as an ideal location for post-production work in the continent and hopes to attract filmmakers from around the world.