After five years of operating in Ghana, GOtv has re-launched its network in the country.
At the ceremony, the network called on Ghanaian filmmakers to take advantage of the re-launch and launch themselves in international markets.
The pay-TV network is owned by Africa’s largest broadcaster, MultiChoice, which primarily airs various African and international programming.
Speaking at the re-launch – held at KejetiaMarket in Kumasi – Alex Okyere, Managing Director of GOtv, emphasised the entity’s readiness to incorporate 100 per cent local content in its programmes.
According to Okyere, there is a need for the film industry in Ghana to grow, and that could be possible for GOtv to air such programmes for the other part of the world to appreciate what Ghana could offer.
“The promotion of local content is vital to the success of our business. It is our job to showcase what Ghana has to offer. This is also an opportunity for filmmakers to launch themselves to the outside world,” he added.
Okyere further stated that in the long run, “GOtv should be the only place one can find Ghanaian telenovelas” and urged filmmakers to use GOtv services to boost the film industry.
“Our aim is to boost local entertainment moving forward, to the next level with mainly local contents,” he explained.
Kennedy Denkyi Apa, Channel Manager, also emphasised the importance of “showcasing the talents in Ghana”.
The re-launch saw several Kumawood stars storm the venue to grace the occasion.