Ethiopian telecommunication giant Ethio Telecom has announced the rollout of home broadband services ahead of the competition. The announcement comes two weeks earlier, prior to its competitor entering the market.
Frehiwot Tamiru, CEO of Ethio Telecom, presented the fixed broadband internet service at a recently branded service hub.
This decision comes after the Vodafone group’s Safaricom Ethiopia is set to release on 9 April. Ethio Telecom mentioned that “the existing 4G wireless broadband home internet service utilises the current GSM/4G LTE cellphone network as an alternative of fixed broadband internet service to deliver high-speed volume of broadband connection at their comfort where previously these services were unattainable in their communities.”
Ethiopia is the second-largest country in Africa, with a population of 115million, with only 39% of market participation.
Ethio Telecom is anticipating stiff competition from well-established entities in the market in the coming days.
The company further mentioned that the rebranding of its outlets this week was in response to “offer their customers prime services throughout the country”.
The company aims to build ” the sales hub to become more accessible for people living with disabilities and make the outside structure recognisable by all customers to enhance customer experience and ensure that they receive the best services in a pleasant environment.”
Ethio Telecom has expanded its business hub, with six established in Addis Ababa, the capital, and 16 other cities.