Media reports seen by BMA indicate that Rise Studios, an entertainment company driving investment in content from regional markets, has signed a multiple-picture deal with an Egyptian company, Lagoonie Film Production.
Founded by producer Shahinaz Elakkad in 2017, Lagoonie Film Production has produced a list of award-winning films, including Feathers, by Omar El Zohairy, which won four global awards, including the Grand Prize and the FIPRESCI award at the Cannes Film Festival.
Rise Studios is based in Dubai Media City and has already invested in companies across Egypt, Saudi Arabia, Beirut, the UAE and the US, including Partner Pro, Different Productions, ASAP, Black Typhoon and Watan Network.
Under the agreement, the two companies will develop, produce and theatrically release multiple films over the next two years with a diverse mix of genres, including rom-com, drama and comedy starring blockbuster talent.
The pair have indicated that production of the first film has already started in October and is a family comedy titled Careful What You Wish For (Saaet Ejabah), written by Mohamed Kheidr and Shereen Alaa and directed by Mostafa Abou Seif, featuring Selim Mostafa, and a group of actors including Mourad Makram, Ghada Adel, Naglaa Bader. The film is set to launch in early 2023.
The companies disclosed that other feature films will include a romantic drama based on the Egyptian novel (Anf wa Thalathat Ouyoun) by Ihsan Abdel Quddous, adapted by Wael Hamdy, set to launch in 2024.
Lagoonie and Rise Studios share the same vision to produce high-quality regional content with new and original topics, delivering the type of content audiences want to put the regional Film and TV Industry on the global stage.
Commenting on the partnership, Amanda Turnbull, CEO of Rise Studios, said: “We are very excited about signing a multiple-picture deal with Lagoonie Film Production, a trailblazing production company with a track record in producing award-winning regional content. We are deeply committed to supporting and nurturing homegrown talent to unlock the region’s potential to create breakthrough content. We are enthused by the feature films set for release as part of this deal.”