NBCUniversal International DreamWorks kids channel – recently removed from China’s StarTime and StarSat platform, has been added to the MultiChoice’s kids entertainment offering.
NBCUniversal’s DreamWorks was removed mid last month from Startime and StarSat, less than two years after the platforms added it to their offerings. In response to the disappearance, StarTimes had released a statement noting that they had removed the channel due to discontinued production in all African countries.
However, a statement from NBCUniversal International Networks contradicted StarTime’s previous report, declaring that DreamWorks had not halted production but had been working on a new deal to switch from China’s StarTimes to MultiChoice’s DSTV. MultiChoice had then confirmed the move early in March, remarking that DreamWorks would be added to its DStv offering.
Speaking to one of BMA’s sources, Lee Raftery, NBCUniversal International Networks & Direct-to-Consumer’s Managing Director for Europe, Middle East & Africa (EMEA) region, said: “Our company is thrilled to cement our long-standing and successful partnership with MultiChoice’s DStv platform by bringing a collection of animated shows and their characters to households across Sub-Saharan Africa.”
“DreamWorks offers the best kids entertainment with a strong and engaging content slate for all family members which will captivate DStv subscribers of all ages.”
NBCUniversal International Networks’s relationship with MultiChoice’s DStv can be seen through a collection of TV channels, including Universal TV, CNBC Africa, Studio Universal, Sky News, E! Entertainment and Telemundo.
The Executive Head Of Content Strategy And Third Party Channels at MultiCoice, Georgina Machiridza, says, “MultiChoice continues to seek new opportunities that see the expansion of local and international content offering across Africa. The addition of DreamWorks to the business profile means more value and entertainment to the already wide-ranged kids entertainment portfolio.”
“Having added DreamWorks, our subscribers can look forward to family-oriented entertainment,” Machiridza added.