In preparation for the forthcoming Broadcast And Digital Media Convention – Africa, scheduled to hold on the 25th – 27th of October 2022 at the Serena Hotel in Kigali, Rwanda, Broadcast Media Africa (BMA) spoke to Jose da Fonseca Bolacha, Director of Studios at Mozambique Broadcasting Corporation.
During the conversation, Mr Bolacha highlighted that broadcasters (and radio broadcasters especially) need to adapt to technological evolution in the African context in order to remain sustainable. The following is an excerpt from BMA’s conversation with Jose da Fonseca Bolacha, Director of Studios at Mozambique Radio.
BMA: What influenced your decision to participate in this “6th Annual Broadcast and Digital Media Convention”?
Jose da Fonseca: SABA convention is a privileged space for exchanging experiences in light of the dizzying speed of technological evolution in the broadcasting industry. Participation in these events allows us to extend the vision and update the knowledge of broadcasters to project a future focused on digitalization and technological integration in the SADC region.
BMA: In your opinion, what is/are the most significant factor/factors shaping the broadcasting industry?
Jose da Fonseca: Global digital migration is the most significant factor shaping broadcasting. With the digitalization of TV underway, radio has the challenge of surviving in the media ecosystem, maintaining its primary function of bringing information to everyone at low listener costs.
BMA: What can fellow industry professionals do or continue to do to take positive advantage?
Jose da Fonseca: Professionals in the broadcasting industry must adapt the technological evolution to the African context, seeking sustainable models in the reality in which each one is inserted. In this way, broadcasters will take advantage of digitalization, increasing revenue and meeting listeners’ interests.
BMA: In your opinion, what, in the main, can be done to improve local (Afro-centric) content offerings in the present connected multi-platforms, multi-devices environment?
Jose da Fonseca: It’s a challenge to offer local (Afro-centric) content on multi-platforms and multi-devices. One of the reasons is limited data access, which is closely linked to platforms. On the other hand, the cost of the devices does not allow the listener, the final consumer of the content (in the local language), to be able to use it. So the main thing to do, first of all, is to massify access to data and allow 4G/5G devices not to be limited to metropolitan areas, defining policies of lowering the price of devices.
BMA: All said, please tell us what you hope that fellow participants will take away from this industry event?
Jose da Fonseca: I hope the fellow participants contribute with warm discussions of the broadcast industry in order to achieve sustainability and the balance between content offered and delivered to the right listeners. After the convention, all the broadcasters must talk digitally in the same way, moving forward together in the same direction.
Jose da Fonseca Bolacha is the current Director of Studios at Mozambique Radio. Join Mr Bolacha at the convention at a high-profile discussion panel on the topic: How Is Digital-Enabled Radio Platforms Faring Across Africa – Lessons From Key Countries
Visit the event website here for more information about the Industry Convention.