In collaboration with the Southern Africa Broadcasting Association (SABA), Broadcast Media Africa recently convened a two-day Hybrid Summit on “Broadcast Media Convention Of Southern Africa 2021”. The industry convention aimed to observe the current patterns impacting broadcasters and media organisations through the lens of broadcasting organisations, especially the extent to which Covid-19 has affected their operations.
The Summit met its aims and goals through visible realisation, which could be comprehended from the discussions and outcomes. Furthermore, it displayed an acquired understanding of strategic broadcasting models, which can be adapted for a multi-platform, multi-device environment gained from the presentations and panel discussions.
Speaking on the event’s success, Mr Benjamin Pius, Publisher and CEO of Broadcast Media Africa, commented that the gathering of key industry stakeholders from the region had accomplished its aim to exchange expertise within the theme “Accelerating the Transformation of African Broadcasting” Media Organisations”.
Key outcomes from the BMA / SABA’s Broadcast Media Convention Of Southern Africa 2021 are as follows:
(i) Collaboration is critical for the African continent to move forward
(ii) A SABA broadcasting platform would increase competitiveness for tackling the global market
(iii) Broadcasters agreement on advertiser currency is essential
(iv) Request for more training seminars
(v) The need for content development to match the emerging media landscape
To access detailed day proceedings, please click below:
(i) The Preliminary Summary Report (Click Here)
The Summit served as a staging that provided insights and practical understanding to critical issues and strategies, which are beamed to assist industry practitioners leverage on media changes by examining how to recognise and overcome obstacles as the environments transform to more digital spheres.
Moreover, it gave a platform for knowledge exchange through discussions that weighed on the various options, constraints, and opportunities for broadcasters and how to navigate the digital transformation.