Boomplay, Africa’s most popular music streaming app, has partnered with MTN Nigeria to introduce the Boomplay and MTN Data bundle as part of its ongoing efforts to make music more accessible to its customers.
MTN subscribers will be able to stream limitless music and access premium content on Boomplay at affordable rates due to this partnership.
Boomplay continues to push the growth and advancement of music streaming across Africa, and this partnership will further propel Boomplay to achieve its goals. In addition, the launch of affordable bundles will catalyze the continent’s next wave of music-streaming growth.
Due to the partnership, MTN customers will be offered daily, weekly, and monthly subscriptions to premium access on Boomplay’s music streaming service on their mobile devices.
The available Boomplay music plans, together with their data allowances, are one-day access with 250MB of data, weekly access with 1,228.8MB of data, and monthly access with 2,560 MB of data.
MTN customers can purchase any of the bundles by SMSing codes or using airtime payment on the Boomplay app.
Dele Kadiri, the General Manager of Boomplay Nigeria, said the agreement demonstrates Boomplay’s dedication to making music streaming as economical as possible. “This collaboration illustrates our commitment to making music streaming as accessible as possible.” High data costs are one of the biggest impediments to the growth of music streaming; therefore, we’re excited to work with MTN to offer this special data bundle.”
“Music is a vital component of youth entertainment, and we are happy to work with Boomplay to deliver accessible and inexpensive music entertainment to Nigerian youth,” said A’isha Umar Mumuni, acting Chief Digital Officer, MTN Nigeria. We continue to work with various digital content partners and package services with data access to provide superior value to our subscribers, ensuring that nothing stands between them and the content they love. Users can make playlists, watch/download music videos, live concerts, comedy, and documentaries on the platform, and engage with other music lovers by following their profiles. We believe our audience will find this useful.”
Boomplay demonstrates its dedication to advancing music streaming in Nigeria and beyond Africa by making it accessible to everybody with over 65 million Monthly Active Users.