Radio and sound broadcasting has played a pivotal role in nation-building across Africa. Because of its low cost, oral orientated and flexible nature, it is able to meet Africa’s state of play very well.
Even with the vast opportunities and broad audience reach that radio broadcasting has created, the medium is still less developed in Africa compared to its global counterparts.
It is for this reason that Broadcast Media Africa (BMA) has created an industry programme on “Radio And Sounds Broadcasting”. The programme is designed to offer crucial support to professionals and practitioners in Radio and Sound broadcasting in and across Africa.
The most important aspect of the programme is to provide access to knowledge-based modules of industry practices and standards as well as create various platforms that will address the challenges that practitioners face.
According to Mr Benjamin Pius, CEO and Publisher of BMA, who is also the Programme’s Director: “Radio needs to be recognised for its influence and power. Unlike other broadcasting mediums, radio reach goes where newer technologies can’t, and it holds its fort beyond electricity, mobile signal and literacy.”
Mr Pius added that “the industry programme will focus on providing various opportunities for industry practitioners and executives in order to build knowledge and develop their skill capacity.