BeIN Sports has announced that it has renewed the rights to broadcast the Bundesliga across the Middle East and North Africa (MENA) in a three-year deal.
According to media reports, BeIN Sports has the exclusive rights to all 306 Bundesliga fixtures, as well as the end-of-season relegation play-offs, the German Supercup, and Bundesliga 2.
The media group indicated that the deal includes a full clip and highlights rights across BeIN Sports’ digital and social media channels and beinsports.com.
The German top-flight returns this weekend with fixtures, including Borussia Dortmund opening Matchday 5 against TSG Hoffenheim on Friday and first v second with Julian Nagelsmann’s FC Bayern München.
The Bundesliga is home to some of the most prominent clubs in Europe, including 31-time champions FC Bayern München and the current UEFA Europa League holders Eintracht Frankfurt.
According to media reports, BeIN Sports now holds the rights to the Bundesliga in France, Australia, Turkey, New Zealand, and the MENA region, covering 28 global territories.
Mohammad Al-Subaie, CEO of beIN MENA, commented on the deal and said, “We are delighted to welcome the Bundesliga back to beIN Sports in the MENA region. As one of the biggest and most significant leagues in world football, we’re proud to give German football fans the best viewing and engagement experiences while helping German football flourish and grow. From the English Premier League, LaLiga, Ligue 1, UEFA competitions, and an unparalleled multi-sports offering, Bundesliga sits alongside the best sports products in the world, as BeIN Sports continues to be the ultimate destination for football and sports fans alike.
CEO of Bundesliga International, Robert Klein, added: “With stars such as reigning African Player of the Year Sadio Mane lighting up the league each week, we look forward to working with BeIN Sports to deliver world-class localised content and showcase the best of the Bundesliga over the next three years to the millions of football fans throughout the region, who can now follow the league and their favourite teams.”