According to industry analysis, the African animation industry is slowly gaining traction and recognition, not just within the continent but globally.
Analysts say the global takeover of African animation is only a matter of time before the demand for animation stories is on the rise, and with this comes a huge opportunity to explore the African animation industry.
African animation has evolved dramatically over the years. However, there was a time when African animators were few and far between.
Recently, we have seen animations like Mark Of Uru, Queen Malika, Legend Of Princess Yennenga, Mama K’s Team 4 and The Passport of Mallam Ilia.
Executive Head of Content and West Africa Channel at MultiChoice Nigeria, Busola Tejumola, stated that the company is looking into animation and is already involved in that segment.
She also noted that the broadcaster will release the first African sport animated series, Jay Jay, in 2023 on Africa Magic and Showmax, based on the life of legendary footballer Jay Jay Okocha.
“It takes a lot of effort to put on animation. Unfortunately, we don’t have enough animators. As a result, we are doing our best to produce animation. We are taking steps until we have producers who can provide us with content, and the company will continue to invest in it to further develop it.”
The release of Iwájú, Nigeria’s first animation series, produced by Walt Disney Animation Studios and the Pan-African British-based entertainment company Kugali Media is setting up more African indigenous storytelling animation.
The film is set in a futuristic version of Lagos that explores themes of inequality, class divide, and coming of age.
A recent study highlights that the total value of the global animation industry was projected to reach US$ 270 billion by 2020. In addition, the streaming market for animation content increased to US$ 2.9 billion in 2018 and is experiencing growth at an annual rate of 8 per cent.
As a result, the animation market is estimated to hit around US$ 642.5bn by 2030. Global Animation, VFX & Games Markets, 2018-2020: Total Value of Global Animation Industry is Projected to Reach US$ 270 Billion.
Also commenting, Damilola Solesi, Smids Animation Studios’ creative director, said, “It’s an exciting time to be in African animation; the industry hasn’t been this vibrant in the last 12 years. Across the board, there is a great deal of collaboration and partnership. In addition, there is a call for indigenous stories to be told through animation”.