Africell has announced the appointment of Godfrey Efeurhobo as the new Group Chief Commercial Officer to accelerate growth in Angola and the Democratic Republic of Congo (DRC) and strengthen market leadership in Sierra Leone and The Gambia.
Efeurhobo joins Africell from Airtel Nigeria, an operator with over 50 million customers and almost US$2 billion in annual revenue.
As Chief Commercial Officer of Airtel Nigeria, Efeurhobo led all factors of commercial operations, including marketing, sales and distribution, customer experience, brand and communications, regional operations, home broadband and retail. He joins Africell six months after the launch of services in Angola.
Speaking about the new hire, Ziad Dalloul, Chairman and Chief Executive Officer of Africell Group, said, “Godfrey joins Africell at a pivotal time. Our portfolio includes two markets with astonishing potential for growth: Angola and DRC. Godfrey joins Africell with over twenty years of executive experience at Africa’s leading operators, yet he also has an entrepreneurial mindset. The combination of expert knowledge and a creative vision makes him the perfect fit for this role”.
Commenting on his new role, Efeurhobo says achieving growth requires a commercial strategy that is intelligently localised.
“I’m excited to join Africell at such a critical moment in its journey, and I look forward to driving growth to the next level. The responsibility of a Chief Commercial Officer is to understand the dynamics of the market. What makes people, businesses and communities tick and where does mobile technology fit in? Africell operates in four distinct countries. To achieve our ambitious growth goals, we must pay close attention to their unique features and respond with products and services that suit customers’ specific needs,” he said.
Before serving as Airtel Nigeria’s Chief Commercial Officer, Efeurhobo led the company’s home broadband business and was Managing Director of Smile Communications. Efeurhobo studied at the London Business School, the University of Liverpool, the University of Lagos, Ambrose Alli University, Harvard Business School, the Massachusetts Institute of Technology and the Nigerian Law School. He is a qualified Barrister and Solicitor of the Supreme Court of Nigeria.