According to the latest report by Digital TV Research, about 16 million pay TV subscribers will be added in Africa between 2022 and 2028 to take the total to 57 million.
Digital TV Research predicts that subscriber numbers will climb by 38 per cent between 2022 and 2028.
The research outfit notes that growth in overall numbers will not be matched by the growth in revenue. However, Digital TV Research predicts that pay TV revenues will rise by only 29 per cent, with subscribers paying less. Pay TV revenues are expected to reach US$6.44 billion by 2028, up from US$4.99 billion in 2022.
According to the report, three groups currently account for 89 per cent of Africa’s pay-TV subscribers. Digital TV Research predicts that South Africa-based Multichoice will continue to lead through its DStv and GOtv platforms, with 21 million subscribers expected by 2028. Second-placed StarTimes/StarSat will see its base grow to 19 million, while primarily Francophone Africa-focused Canal Plus/Easy TV will see its base rise to 11 million.
Commenting on the findings, Principal Analyst at Digital TV Research, Simon Murray, said, “No new major players will start. Instead, these three operators will battle for dominance – often by cutting prices. This allows them to compete in the market while offering value for money.”