In Ghana, 3Media Network has launched a 24-hour channel, 3Music TV. According to the station’s handlers, the 24-hour channel forms part of a vision to build the continent’s most impactful and engaging multi-platform music and entertainment lifestyle media brand targeting young Africans.
3Music TV will lead a digital-first plan, functioning as the linchpin of 3Media Network’s broadcasting arm, which also includes a creative animation and a visual production unit, content distributions arm and an event and youth experiential unit.
Speaking at the launch, 3Music founder and CEO Sadiq Abdulai Abu said the station’s current milestone has been five years in the making and has seen the brand traverse various growth phases.
“Themed: This Is the Culture, the channel will air various entertainment programmes, including its flagship morning show Culture Daily and daily news shows. There will also be curated music playlists to offer a compelling visual experience to the brand’s core millennial and Gen Z audience and other music shows, original series, and exclusive coverage of live events,” Abdulai Abu added.
“We have been here for the music, we have been here for the entertainment enthusiasts, we have been here and amplifying the culture. In the process, we became the biggest cultural reference point; the narrative influencers of culture,” he said.
The launch event was attended by industry stakeholders and government officials, including Ghana’s deputy minister of tourism, culture and creative arts, Mark Okraku-Mantey.
3Media Networks is also responsible for the annual 3Music Awards, the Women’s Brunch, the Fan Festival, the WILDALAND festival, and the Banana Ball WKND.
Abdulai Abu highlighted that the company will debut the This is the Culture festival later this year.