NAB 2022, the world’s most crucial gathering of the broadcasting and media industry, has kicked off in Las Vegas, USA, with in-person attendance bringing all industry sectors – from producers to technicians, strategists and engineers – to a “redefined show echoing a transformed media environment”.
According to the organisers, attendees of the show will find knowledge in educational sessions, conferences, pavilions, and conferences hosted in several Las Vegas Convention Center venues.
A statement from the NAB President and CEO, Curtis LeGeyt, said: “it is essential that the show mirror the changes in our industry; we have redefined and recreated the show to be in line with how the industry operates.”
“This will optimise the experience and ROI for exhibitors and attendees whilst creating a platform that is beneficial for commerce, innovation and making valuable connections”, he added.
According to the NAB team, the new arrangement will assist those in modern media marketplace in connecting with people and solutions.
The exhibitors will be placed in an area that best represents them on the show floor.
The newly added Intelligent Content display, found in the West Hall, will evaluate how data, artificial intelligence and automation influence the ecosystem of content, from the manner in which content is created and managed to how it is delivered, viewed and monetised.
Sam Matheny, NAB Executive Vice President of Technology and the organisation’s CTO, indicated that NextGen TV is the most rapidly growing and thrilling expansion area.
He added that they are more receivers, more viewers and more stations, creating better opportunities for picture quality, sound and collaborations to foster engagement.”